F... Lexus Xmas Commercials

GMScud

I just lol'd. I've been off from work 4 of the past 6 days, and the wife and I have watched a lot of football... and therefore seen plenty of these dumbass commercials. And she and I have said the same thing as you.

Who in the hell just gives someone a $50K car as an Xmas present? I mean, I could go out tomorrow and grab the wife a nice Lexus on a lease, but it's like, here ya go honey, have a sweet Lexus.... and oh yeah, we now have a $600/month car payment to tack on to the bills.

I mean what freaking demographic are you appealing to with these commercials? .05% of the world's population? These ads have driven me nuts for years.

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SmootSmack

Well I'm going shopping for a car for my wife this weekend. And I know she wants a Lexus.

We'll see. My signing bonus wasn't exactly Lexus worthy but whatever...but where the hell am I gonna find a ribbon big enough to wrap around a car?

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BleedBurgundy

well there goes Smoot ruining my theory. That said, I drive a new BMW and even being able to afford it, it's not something I would consider a "gift" per se. Big difference between "can afford" and it's a gift, nbd. If you're the primary breadwinner and can swing it, i guess that's one thing. if you're signing someone else up for the payment... not so much.

BTW- good luck w/ the new job, whatever it is. I'm assuming it's something along the lines of

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cpayne5

Marketing folks usually know what they're doing. Take a look around the next time you drive in and around DC and note the badges on the vehicles nearby. $50k here, $35k behind you, $125k over there, etc etc

There is big money in the region and Lexus knows it. They probably don't sell too many cars that actually become spur of the moment gifts, but I bet they do sell a fair amount of cars because of the ads.

Wife sees the ad, says to husband "you should buy me a new Lexus, look how cute it is with the bow!".
Husband - "OK, maybe we'll go take a look this weekend"
Wife (Saturday evening) - "Thanks for the new car, honey!"

That is probably a bit dramatic to some extent, but not too far off reality.

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saden1

The truely sad thing is the ribbon is an accessory that costs $600.

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GMScud

I guess it all depends on the Lexus. When I was car shopping a little over a year ago I looked at a few, and there were some available that weren't too much more expensive than the car I ended up getting (2010 Nissan Altima SL, bells and whistles included). I just preferred to get the "lesser" make, with more options. Leather, sunroof, power everything, GPS, Bose sound, etc etc, cost me the same per month as a Lexus with half the options.

But I'm not getting signing bonuses or anything, so you know, I suppose I could afford the gigantic ribbon for you... That's about it.

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BleedBurgundy

the truly, truly sad thing is that you know that the ribbon is a $600 accessory. Seriously though, $600 ribbon? It better come wrapped around 3 hookers.

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FRPLG

Or the music box that plays the lexus song. Gotta have that. Otherwise its just a car man.

Daseal

This. Marketing people are smart. These Lexus commercials have been coming on as long as I can remember. You don't keep a marketing campaign running for that many years if it's ineffective. The average NoVA household income is what, 120K? That means there are a lot of households above that...

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mredskins

The worst one now is the one when they are coming down the elevator and the annoying song is playing on the elevator PA system. That one sucked me in becasue I was like that song sounds familiar then they rush outside and there is the Lexus, I was like Noooooooooo I didn't see that coming. It was almost like a horror film;you see people on a fishing boat then you hear a familiar soundtrack in the background but are unsure of it until a giant shark jumps out of the water eats everyone; the Lexus car is the giant shark in that commercial.

2011 Lexus December to Remember Sales Event - Elevator - YouTube


Has there every been one with minorities in it? OR is it always some goof white folks?


This one is pretty god awful also!

2011 Lexus December to Remember Sales Event - Holiday Hero - YouTube

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That Guy

I don't buy new cars, and i can't think of anyone I know that just drops 50k on a present. I understand some people can afford to, but it seems like a really bad investment/use of money.

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firstdown

If you buy the Lexus I tell them its no deal without the ribbon.

Dirtbag59

A big part of the battle is brand awareness. Lexus has done such a good job with their commercials that when a lot of people think of luxury cars they don't think of Rolls Royce, Jaguar, or Cadillac but Lexus. And who can blame them, they're great cars. Mercades and BMW is pretty good with their commercials as well but Lexus is probably the first name that pops into a lot of peoples heads when they think of luxury vehicles.

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