Ignoring the Cowboys part of this story, I will be interested to see how the data collected is used going forward:
NFL using chip-equipped footballs in preseason to improve game | The Star-Telegram
Quote:
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... The league is already using the Next Gen Stats platform to capture real time location data, speed and acceleration for every player, every play on every square inch of the field. Sensors throughout the stadium track tags placed on players' shoulder pads, charting individual movements within inches.
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Seems like if the ball and a player's shoulders can be tracked within inches, then ball placement questions ought to fall away very quickly.