http://www.washingtonpost.com/wp-dyn...-2004May6.html
This doesn't surprise me at all. Surprised it happened so early actually. I thought it might go on for a few more days then be dropped. I wasn't offended by it but from a business standpoint, I just didn't know how effective it would be. Already the Yankees had said they would do it only for one day...max. It seemed like one of those events where they hype would be bigger than the "event" itself. I'm sure the marketing people behind Spider-Man 2 were aware of the controversy this might cause and expected to get most of their marketing for the movie through all the debate about the advertising.