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Around the NFL Week 17
The kneeling shit is a minimal impact at best.
It’s all about how people consume media today, the days of everyone huddled around their TV’s is over. People watch on their phones or tablets, or at their convenience on a DVR. And there are far more entertainment options than ever. NFL TV ratings may be lower than a few years ago, but the NFL is still a big draw and also still tops when compared to the other big sports leagues.
I think the decline in TV ratings is overrated. TV ratings are now a limited way to truly judge the popularity of the league.
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