Quote:
Originally Posted by JackLord
Were it an issue of the Free Market, then sponsors would let the market decide. If the issue hurt the Skins' bottom line- a highly unlikely scenario- then the sponsors would mobilize. But they are not waiting for that. They are doing what scores of other people and organizations are doing- capitulating to the woke mobs.
Snyder is most certainly being forced to change the name.
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They did let the market decide and their investors worth $620 billion told them to part ways with the Redskins if they don't change their name.
Brand image is just as part of free market as $. Right now the brand imagery of the Redskins on the NFL is not positive. You can thank DS and his lack of business acumen for that. The Native American mascot imagery is not favorable for myriad of reasons. Some of that can also be blamed on DS handling of the situation.