Re: Changing The Team Name, Give It A Rest!!
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Originally Posted by mredskins
The heart of any good business is marketing/sales. Not sure where you got $20M but the potential of ROI on that twenty could far exceed any of the ROI on the stadium fixes/upgrades. Of course the conjunction of the two both help ROI; cant sell a shit product and you can't not market a good product; if you want make $$$.
With that said what other name then REDSKINS is really going be better/popular then Commanders on a macro level. At this point just run with Commanders and tweak the logo and shit if they don't like that part. Honestly i like the uniforms and the big W. The actual name Commanders is meh but whatever.
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Back in 2020, the Washington Post estimated that the rebrand would cost $20 million dollars. I'm pretty sure that number would be slightly higher in 2024.
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