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The best idea I have heard in a while was to have one game a week in LA. This will guage the interest of the locals, without taking a team from a city that has football. Half the NFL team would lose a home game year 1 and half year 2 and their home game would be played in the Rose Bowl. You get football in LA real fast on a short term basis and generate money to build a better stadium for a future team. If no one from LA shows up to these games then you know football doesn't need to be in LA, instead of just assuming that since LA is the 2nd biggest city it would support a football team.
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