Quote:
Originally Posted by Mattyk72
Unfortunately that's the problem.
True football fans aren't tuning in to hear Jamie Fox blab on and on about his latest movie during a football game.
They're catering to the wrong crowd.
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I mean let me just preface by saying I don't necessarily agree with the philosophy as a football fan. But from a business standpoint, I understand what the intent is. Basically, what better stage to promote all your other properties than Monday Night Football? The idea being that if you're watching MNF and Jimmy Kimmel comes on and plugs his show that Wednesday night maybe some more people will watch Kimmel. Then while they're watching Kimmel they'll be some promo spots for Good Morning America the next morning and that will lead into The View and thats being filmed live in Walt Disney World. And then you go WDW and you see a big movie poster for the latest Pirates of the Caribbean movie and then you see the movie and you decide you want your own Disney eye patch, so you go to the Disney Store...and so on.
How successful MNF has been in helping the other properties, I really can't say.