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Originally Posted by Mattyk72
Well, making movies is what he does, he's not an attorney.
I really disagree that no change can come from a movie. Look at what 'Supersize Me' did to McDonald's. That movie put a lot of heat on McDonald's (even though they don't acknowledge it). Soon after that movie they cut the supersized meals from their menu and introduced healthier offerings. While I don't think that movie was soley responsible for the changes, it certainly had an impact.
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I have to disagree. I guarantee you McDonalds performed a business plan analysis on the healthier menu items, and projected out a pro forma financial projection, and it showed a positive bottom line. They made that move for one reason: money. They thought that adding those items would result in incremental revenue and profits to the firm. Adding apples and milk to the menu didn't cut into revenues from burgers, fries, and shakes. It added onto the existing cash flow.
Now, they may have spun the move as taking an active interest in the obesity epidemic in America, but as always, the real motivation was money.
Business is business. Michael Moore can shine all the light on things that he wants, but in the end, companies are going to do what's in the best interests of their shareholders.