Well I know it should get coverage to some extent, but I think it's getting wayyy too much coverage. Look at this.
ESPN - Clayton: Expect plenty of offense from Patriots-Cowboys - NFL
Go look at the right side of the page under where it says Scouts Inc. 10 out of 11 articles by them have to do with the Patriots and the Cowboys. In fact, most of the links on the right side of that page have to do with the Patriots or the Cowboys. There's even a link to an article with Rachel Nichols about Bill Bellichik's sweatshirt and what his players think of it.