I think a GM would help Gibbs the most. Like the article in the WP says, who is going to say no to Joe Gibbs if he sets his sights on a player? Is Vinny or Danny going to tell Joe Gibbs no? I highly doubt it.
A GM would help take some of the pressure off Gibbs in the personnel area and let him focus on what he does best, coach.
I think he's smart enough to fix what's wrong with the offense. I'm sure he already knows what needs to be done, but it's too hard to make major changes in the middle of the season. You can't overlook the fact that the offensive struggles aren't all on Gibbs either, the execution has been pretty miserable all year.
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