[rypper11]

Originally Posted by WaldSkins

Racing's Gibbs finds precious backing in Jackson | clarionledger.com | The Clarion-Ledger

Does anyone agree with what Gibbs says in regards to Nascar. I figured he'd have a little more love for the redskins then Nascar.


Redskin Nation is the most Loyal franchise in all the land.

It's a different kind of loyalty.

"NASCAR has a 10-month season with 36 nationally televised races," Gibbs said. "There is no fan base more loyal than NASCAR's. Racing sponsorships are like anything else. The sponsors aren't going to be there unless they are getting their value back. I believe this will be a great partnership."

I am a die-hard Skins fan but couldn't tell you the "official" soda, insurance company or candy of the team. By contrast, in NASCAR, fans will buy a product or service if they are on their favorite driver's car. From a marketing standpoint, Gibbs is completely correct. I know people that will buy only from Home Depot and never Lowe's just because they are Stewart fans.