[mredskins]

Originally Posted by Mattyk72

Even if they are I can't believe AH's merch sales would come anywhere near justifying the contract. That's just not a sound investment if that's what they are thinking.

Merch sales are just a piece of the revenue pie, he still has a lot of club seats for sale and AH type signing creates a buzz that helps move the sale of those seats.

I will say it again you don't sign a AH type contract thinking you are losing money. AH creates wins/buzz and wins/buzz help fuel the revenue machine.