F-PETA, starting with Layla
Honestly, PETA is going to drum to their little beat until the general public is sick of hearing it and start sympathizing with MV. Their best bet would be to stand beside MV and have him do commercials for them due to the MV recognition. Have MV speak on what he did and how it was wrong and how he is working with PETA to help stop these types of attrocities in the future verses running around picketing, beating a dead horse, and causing the public to stop listening, tune out, or start hating PETA.
but I still say lets do Layla