[CRedskinsRule]

you are missing my point, you said they could pay better if they just increased their price 10 cents. But increasing their price by 10 cents would incredibly reduce their customer base, because their base is the bargain hunter/lowest price customers. Target has fairly loyal customers that would shop there even if they are not the lowest on every item, Wal-mart does not have that type of market. Wal-mart markets two things, convenience and low price. If you take away low price, suddenly BigK's or Super Targets look mightily convenient.