It worked in 2000, so why not now? I don't recall anyone crying about this back then.
Quote:
Because of the higher response rate the Census Bureau saved at least $305 million and returned that money to Congress following the census. The advertising campaign in the 2000 Census cost about $100 million, a $205 million return on investment.
Secretary of Commerce Don Evans testified before the Senate in 2001 and praised the Census Bureau for its outreach efforts. "The Bureau successfully implemented paid advertising for the first time in Census 2000, placing over $100 million in media buys designed to educate and motivate the public to respond," Secretary Evans said.
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