It's funny that the owners are refusing to show their accounting books. Now, accounting is not the most intuitive subject on the planet(I'm having some difficulties myself), but a lot of it revolves around recording transaction info through the following paradigm:
Assets = Liabilities + Owner's equity.
Equity = revenues - expenses - dividends.
For example, I pay $100 to buy some paper. Cash (an asset) decreases and Supplies(also an asset) increases. When that paper is used up, it becomes an expense. Supplies decrease(asset used up) and expenses increase.
It looks like they have something to hide.
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Net profit is described here.
Net profit - Wikipedia, the free encyclopedia
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Analysis using datasets (aka stats) is an attempt at reverse-engineering a player's "goodness".
Virtuosity remembered, douchebaggery forgotten.
The ideal character profile shoved down modern Western men and women's throats is
Don Juan.