Quote:
Originally Posted by NC_Skins
?? The players dont' set the prices for tickets. That would be the owners. The players get a percentage of the total revenue. If that revenue is lower, then they'll take a lower percentage. I think you are barking up the wrong tree my friend.
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To be fair, under the previous CBA the owners had a fiduciary duty to the players to maximize revenues for the purposes of salary cap accounting. This is why the TV deal was illegal, and if the owners lowered the ticket prices, they would face the players in court saying that they weren't maximizing revenue.