Because if you have, and you're an Islanders fan, now you can do
both at the same time if you go to one of 10 selected Islanders games. No longer will you have to sit through watching the Islanders suck it up on the ice any longer, now you can get some real pain to match that emotional pain you must feel from rooting for the Islanders! What an innovative way to market your team to a younger fanbase!