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Old 09-19-2011, 11:51 AM   #6
BringBackJoeT
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Join Date: Jul 2007
Location: Washington D.C.
Posts: 597
re: Let's talk microbrews good beer

I saw that same list posted in the article on the beers that are taking a radical downward turn in sales. However, I wondered whether it was partly misleading. If you look at the list, it's beer-specific, not brand. For example, Milwaukee's Best and Milwaukee's Best Light are both on the list. I think that is relevant because, while Budweiser is down, it doesn't mean, for example, that Bud Light is down. In fact, it seems to me that at any sports event I'm at, it's Bud Light and Miller Lite that are being exclusively sold under those brands (Bud Light seems, unfortunately, everywhere). So, I really wonder whether the light beers of Miller, Bud and Coors are really hurting. Plus, the other beers on the list--Old Milwaukee, Milwaukee's Best, Michelob--don't strike me as ones whose downward turns can be considered surprising under any circumstances. The Milwaukee beers were ones I drank in high school 20+ years ago from places where we knew we wouldn't get carded. Even then, years before I began to love the microbrews, I considered them to be crap.
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