Quote:
Originally Posted by cpayne5
Marketing folks usually know what they're doing. Take a look around the next time you drive in and around DC and note the badges on the vehicles nearby. $50k here, $35k behind you, $125k over there, etc etc
There is big money in the region and Lexus knows it. They probably don't sell too many cars that actually become spur of the moment gifts, but I bet they do sell a fair amount of cars because of the ads.
Wife sees the ad, says to husband "you should buy me a new Lexus, look how cute it is with the bow!".
Husband - "OK, maybe we'll go take a look this weekend"
Wife (Saturday evening) - "Thanks for the new car, honey!"
That is probably a bit dramatic to some extent, but not too far off reality.
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This. Marketing people are smart. These Lexus commercials have been coming on as long as I can remember. You don't keep a marketing campaign running for that many years if it's ineffective. The average NoVA household income is what, 120K? That means there are a lot of households above that...