Quote:
Originally Posted by cpayne5
Marketing folks usually know what they're doing. Take a look around the next time you drive in and around DC and note the badges on the vehicles nearby. $50k here, $35k behind you, $125k over there, etc etc
There is big money in the region and Lexus knows it. They probably don't sell too many cars that actually become spur of the moment gifts, but I bet they do sell a fair amount of cars because of the ads.
Wife sees the ad, says to husband "you should buy me a new Lexus, look how cute it is with the bow!".
Husband - "OK, maybe we'll go take a look this weekend"
Wife (Saturday evening) - "Thanks for the new car, honey!"
That is probably a bit dramatic to some extent, but not too far off reality.
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A big part of the battle is brand awareness. Lexus has done such a good job with their commercials that when a lot of people think of luxury cars they don't think of Rolls Royce, Jaguar, or Cadillac but Lexus. And who can blame them, they're great cars. Mercades and BMW is pretty good with their commercials as well but Lexus is probably the first name that pops into a lot of peoples heads when they think of luxury vehicles.