AT&T 86'ing Unlimited Data on mobile and iPad plans

[BDBohnzie]

Originally Posted by saden1

Wave of the future? More like the quickest way to lose customers and get your ass handed to you by a newcomer (looking at google). They had hourly internet access back in the early/mid 90's and most of those companies aren't around. AT&T is doing this cause their network is getting thrashed.

If Sprint and T-Mobile can keep unlimited data plans, they are going to look more and more reasonable to Verizon/AT&T users, especially if 4G replaces landline style internet in home (Cable/DSL/FiOS). I have a company issued Blackberry on Sprint that's been great, so I've scaled back my personal phones to basic voice/text plans with no data through Verizon.

I wholehearted agree for the reason why AT&T is doing it, but with 2 million iPads sold, I don't see the trend stopping anytime soon. If people are willing to pay for it, and they will be, tiered data plans will be the model. In the end, the consumer will feel like they are getting a deal ($15 vs $30 for limited usage) and the Telcos will be reaping the benefits because those who didn't have data before will subscribe now.