Around the NFL Championship Weekend

[Chico23231]

Originally Posted by Mattyk

What Sherman said really wasn't a big deal, but for those that saw it live don't tell me you weren't like WTF was that all about? That type of reaction leads to it being talked about and dissected all week. Just how it works.

The follow up comment is this: the NFL and Seattle love it. Like DP said, NFL and Seattle will make Sherman available all week for every interview and want him to keep talking. Folks, the NFL loves it. They love the show, it gets people to talk about football who normally may not, and then they develop an opinion and ultimatly tune in.