Just plain ugly

[jsarno]

There is also this which means the penalty was legit:
Note 2: Non-abrupt movement of head and/or shoulders by offensive players prior to the
snap is legal. Players must come to a stop before ball is snapped. If officials judge the
action of the offensive players to be abrupt, false start foul is to be called.
Penalty: For player illegally in motion at snap: Loss of five yards from previous
spot. In case of doubt, this penalty shall be enforced.