Urlacher fined $100,000

[JoeRedskin]

Think of it this way. You're a prominent employee of Federal Express. In one THE most prominent settings possible for your industry, i.e. you are guarranteed to be photographed, you wear a UPS hat. Don't you think there might be significant ramifications?

You play in the NFL and make gazillions of dollars - well, a significant part of those gazillion dollars are channelled through sponsors. Whether you like it or not, you gotta play by the rules that allow the NFL to remain the top sport. Don't like it? Don't play.

[EARTHQUAKE2689]

but it is a hat

[Monkeydad]

Originally Posted by EARTHQUAKE2689

but it is a hat

But it's a rule, probably written into every NFL contract too.

Too bad.

The fine is HUGE and excessive, but the fine IS justified...maybe not the amount of it, but the decision is right.

[EARTHQUAKE2689]

Originally Posted by Buster

But it's a rule, probably written into every NFL contract too.

Too bad.

The fine is HUGE and excessive, but the fine IS justified...maybe not the amount of it, but the decision is right.

yes but not the amount man

[Monkeydad]

He can afford it. I guess they want to send a strong message not to offend the biggest sponsor the league has.

[GiantsSuck703]

Originally Posted by Mattyk72

I agree. If enough of this stuff happens gatorade could easily pull the plug on their relationship with the NFL.

The NFL is just keeping their advertisers happy, simple as that.

Yeah, do you honestly think Gatorade would pull there deal with the NFL, its a cash cow, there lucky to have a deal with the NFL

[Hijinx]

This is a little heavy handed, however the NFL wanted to make the fine so large as to make it unprofitable for companies to do this. All the players know about this rule; they sign contracts that say they will respect the companies that sign sponsor contracts with the NFL. Indirectly the players benefit from these sponsor's money in the form of higher payroll and bonuses. Urlacher knew what would happen, he knew the fine and he will have to pay it.

[KLHJ2]

I think that implementing the fine Gave Vitamin Water even more publicity. I didnt even notice it before now.

[hooskins]

Originally Posted by EARTHQUAKE2689

yes but not the amount man

Yes that amount, because that is what is specified by the NFL. The rule was not created a while back, and the NFL is just enforcing it. All these rules are written in print, and Brian signed that when he came into the NFL, and if he wants to complain about it the NFL can just open their file cabinet, dust off his folder and pull out that contact which he signed. That being said, somehow Vitamin Water must have been behind this, they get crazy publicity, and it is a heck of a lot cheaper than running an ad campaign.

[KLHJ2]

Originally Posted by hooskins

Yes that amount, because that is what is specified by the NFL. The rule was not created a while back, and the NFL is just enforcing it. All these rules are written in print, and Brian signed that when he came into the NFL, and if he wants to complain about it the NFL can just open their file cabinet, dust off his folder and pull out that contact which he signed. That being said, somehow Vitamin Water must have been behind this, they get crazy publicity, and it is a heck of a lot cheaper than running an ad campaign.

Sure is! $100,000 vs a sixty second spot in the SB. They have a good advertising team.