Dan Snyder: WP: Formula for Success Article

[SolidSnake84]

So if teams don't get rich from jerseys or merchandise, then how do our redskins stay so profitable? I understand winning puts asses in the seats, which lead to the real money. But the redskins aren't consistent winners, have never been remotely close to a superbowl under Snyder, but we are still one of the top "selling" teams in the NFL.

Honest question here - not trying to be a wise ass. I assumed always that part of what made the Redskins such a "rich" team was that they had all of their seats sold out year after year, was top selling in merchandise, jerseys, etc...

If winning is the major revenue stream, then how are the skins not in trouble financially unless they make just enough from merchandise to keep afloat....

[skinsfan69]

Originally Posted by SolidSnake84

So if teams don't get rich from jerseys or merchandise, then how do our redskins stay so profitable? I understand winning puts asses in the seats, which lead to the real money. But the redskins aren't consistent winners, have never been remotely close to a superbowl under Snyder, but we are still one of the top "selling" teams in the NFL.

Honest question here - not trying to be a wise ass. I assumed always that part of what made the Redskins such a "rich" team was that they had all of their seats sold out year after year, was top selling in merchandise, jerseys, etc...

If winning is the major revenue stream, then how are the skins not in trouble financially unless they make just enough from merchandise to keep afloat....

Winning is not a revenue stream. Winning is good for business but not in this town. The major revenue comes from tv. Then it's all the other stuff....jerseys, hot dogs, beer, parking, naming rights, corporate sponsors and corporate boxes. That's why this team is so valuable. A lot of big dollars in DC that want to attach themselves to the team. All that is money in Snyders pocket. I would say 60-70 million a year off the top of my head, plus he gets that tv money. A lot of the media here in DC all have either boxes, or many rows of seats reserved for clients. That's one of the reasons why Fed Ex sucks. Too corporate with people that are not even true Redskin fans that are not from DC. I believe the NFL was trying get the top revenue teams to share their gate money. But it's that operating income that doesn't come from tv, and an owner that is an absolute genius in marketing is the reason the team is worth so much. Now....if he could just get the part right on the field....