Journalism and Media Ethics: UVA, Brian Williams and Bill O'Reily

[skinsfan69]

Originally Posted by That Guy

media companies are in the business of selling ads. they post things that get clicks, cause that's how they make money. it is what it is.

This.. I work in media. It is all about rating points, getting viewers, clicks, eyeballs and listenership. Most of the brands have ad agencies, even on the local levels and the advertisers drive the dollars. The agencies are under pressure to deliver results for their clients so they take the advertisers message to wherever and whomever has the numbers. The content isn't important, the ratings are what matters.