Lost

[Schneed10]

Originally Posted by ArtMonkDrillz

I wonder if network shows are going to start following things like TiVo stats and DVD sales as closely as they follow weekly ratings (for first run episodes) in the future. I feel like they'd have to or they'd risk cancelling a popular show who's viewers watch in a different format.

But if I'm a network executive, I don't really want to count people who record the show and watch it later (like TiVo viewers). They skip over the commercials anyway. The only viewers I want to count are the ones who watch the live telecast, because they're the ones subjected to the commercials.

The ad revenue is directly tied to the number of eyeballs watching the ads.