Name change

[Monkeydad]

Originally Posted by irish

The pittance they'd spend in new signage (marketing is always changing so I dont see that as an increased cost) would be more than offset with the sales of new hats, shirts, mugs, etc.

As a historical note, even when Washington's baseball team was called the Senators their officical name was Nationals and had been since the 1860s. Charley Brotman took to calling them the Senators because he couldnt come up with a good logo for Nationals and then everyone started calling them the Senators. Nationals wasnt some name they pulled out of thin air.

There is a LOT more to rebranding than signs. Snyder would have to renovate all of the team facilities, the stadium, new licenses would need to be obtained, web domains, uniforms and a lot of things we won't even think of.