Mercedes-Benz buys the naming rights to the Superdome

[htownskinfan]

I dont get the whole naming rights thing anyway.Does having your name on a stadium really make people buy your product? I have never ever once bought a product or was influenced because their name was on a stadium.I know its to keep their name in the spotlight or whatever,but the companies that buy the naming rights are already so big and do so much advertising I dont see how this helps,but whatever