Come up with a new name for the Redskins

It's not really about wether they are honest about it or not.

It's about how stupid sticking with the temporary name after communicating about how great their rebranding process was for 2 years would make them look.

And I do think Jason Wright has done a fairly good job of being as transparent as he could be while conducting the rebranding of a billions dollars company.

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I agree about Jason Wright but he's good at telling us what he wants us to know.

I'm not saying its about them being honest, I'm saying that based on WFT's past bad behavior and cover-ups its hard to take what they say seriously. Although its not impossible to make WFT look any worse than it already does, they can always go lower.

What if this two years with WFT is the rebranding process?

I agree about Jason Wright but he's good at telling us what he wants us to know.

I'm not saying its about them being honest, I'm saying that based on WFT's past bad behavior and cover-ups its hard to take what they say seriously. Although its not impossible to make WFT look any worse than it already does, they can always go lower.

What if this two years with WFT is the rebranding process?

You raise valid points.

With regards to keeping WFT, an example of when sometimes the best option is to do nothing.

But Danny don't do nothing. Never has and he never will.

I agree about Jason Wright but he's good at telling us what he wants us to know.

I'm not saying its about them being honest, I'm saying that based on WFT's past bad behavior and cover-ups its hard to take what they say seriously. Although its not impossible to make WFT look any worse than it already does, they can always go lower.

What if this two years with WFT is the rebranding process?

Absolutely. But for me it's just hard to believe that they, yes, even them, don't realize how stupid keeping WFT would make them look.

Absolutely. But for me it's just hard to believe that they, yes, even them, don't realize how stupid keeping WFT would make them look.

Ok but do you see them naming it something really dumb getting fan and media backlash, rolling out merchandise new signs etc and then before the season saying nope JK it looks like we will stay with WFT? and having to do new signs etc all over again?

I'm willing to bet the will keep the Logo but just put "Commanders" where FT is. Maybe update the jerseys and throw the W on the helmet

Ok but do you see them naming it something really dumb getting fan and media backlash, rolling out merchandise new signs etc and then before the season saying nope JK it looks like we will stay with WFT? and having to do new signs etc all over again?

Oh sure this still has the potential to be a disaster, and yes I'm aware they could pick a name that makes us all regret WFT, totally. Heck I think I prefer WFT over Commanders for an example...
They're just in no position to keep the name they announced as temporary after all this time and rebranding communication IMO.

There's 0 chance they took 2 years to say we're sticking with the WFT. Plus, wasn't there some trademark hangups about that name anyway? Either way, there's going to be a new name.

Oh sure this still has the potential to be a disaster, and yes I'm aware they could pick a name that makes us all regret WFT, totally. Heck I think I prefer WFT over Commanders for an example...
They're just in no position to keep the name they announced as temporary after all this time and rebranding communication IMO.

I was being tongue in check about them looking stupid. It is too easy imagining the possibilities

Does ANYONE want decades of commentators deliberately saying "Washington Football Team" instead of just "Washington"? Really? With that still going on, and the 2 year consultation, does anyone actually believe they'll stick with WFT?

Does ANYONE want decades of commentators deliberately saying "Washington Football Team" instead of just "Washington"? Really? With that still going on, and the 2 year consultation, does anyone actually believe they'll stick with WFT?

I would take that over Commanders all day every day.